- Home
- ›
- Case Studies
- ›
- Three Tree Roofing
Case Study #1 — Roofing
Three Tree Roofing Company, LLC
Kent, WA · threetreeroofing.com · 19032 66th Ave S Ste C-104, Kent, WA 98032
🏗️
DIGITAL GAP RATING
CRITICAL
$6M+
Est. Annual Revenue
15+
Years in Business
$14,000
Avg Ticket Value
COMPANY INTELLIGENCE
Decision MakerNeil Haugen (Owner) & CJ (Co-Owner)
Email Format[redacted — contact via website]
Phone[publicly listed]
Founded2009 — Burien, relocated to Kent
CertificationsCertainTeed #1 in WA · Malarkey Emerald · Tesla Solar Certified · Weatherbond
Employees~25 (field crews + estimators + sales support)
SpecialtyComposite, metal, cedar shake, solar roofs — residential & commercial
ReputationHundreds of 5-star reviews · CertainTeed Diamond Award 2025 · A+ BBB
Service AreaGreater Puget Sound — Seattle, Tacoma, Bellevue, Eastside, Everett
12-POINT DIGITAL AUDIT
FAIR
Website Design & UX
Clean but aging — no modern conversion elements
CRITICAL
Chatbot / Live Chat
Zero chatbot. All inquiries via form only.
FAIL
Online Booking / Estimates
No instant quote or online estimate system
FAIR
Mobile Responsiveness
Loads on mobile but not optimized for conversion
FAIL
Page Speed
Slow load times — tech stack bloated
FAIR
Local SEO / GMB
Listed but GBP posts sparse, no Q&A management
FAIL
Review Automation
Collecting reviews manually — inconsistent volume
FAIR
Social Media Integration
Facebook active (492 likes) but not driving leads
FAIL
Lead Nurturing / CRM
No email automation, no follow-up sequences
PASS
Before/After Portfolio
Strong photo portfolio — this is a strength to build on
FAIR
Financing Page
Mentioned but not prominent — a $25K roof needs payment options front-and-center
FAIL
Call-to-Action Clarity
Multiple CTAs competing — no single clear conversion path
$14,000
Avg roof replacement value
8–12
After-hours leads lost/month
$112K–$168K
Revenue recovered/month
31×–47×
ROI on AvioneX services
RECOMMENDED APPROACH & SERVICES
Recommended Package: Growth — $2,000/mo + $5,000 setup
- → AI instant estimate chatbot — visitors get ballpark roof price in 60 seconds
- → Website conversion refresh — hero CTA, before/after gallery, financing prominence
- → Google Business Profile optimization + weekly posts
- → Review automation — post-job SMS/email sequences
- → Local SEO for Kent, Renton, Auburn, Federal Way, Tacoma
Ready to Build Your Own
Revenue Machine?
Every engagement starts with a free audit. No pitch. Just clarity on what you’re missing and what it’s costing you.